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Research papers

The power of Pacha Mama

The results of this research project opens new possibilities of including new research approaches where one can find innovative material contributing to the successful construction of powerful local brands. Working in the examination of the...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: María Augusta Iturralde, Julia Paez
Companies: Apoyo, Neurosketch
May 3, 2012
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Citation

Iturralde and Paez (2012a, May 03). The power of Pacha Mama. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-power-of-pacha-mama